ScanEagle® 3 Product Launch
Insitu is a pioneer in the design, development, production, and operation of high-performance, cost-effective unmanned aircraft systems. Insitu is a wholly-owned subsidiary of The Boeing Company and is headquartered in Bingen, Washington along the beautiful Columbia River Gorge with offices in Oregon, Australia, and the United Kingdom.
To accompany the launch of the new ScanEagle 3 drone, I was tasked with executing high-quality, versatile marketing assets - the most important of which was the product renders, that would be utilized across all marketing assets, from print materials to video. Insitu had worked with other 3D vendors in the past but I was looking for a company to really elevate the existing brand and product presentation. Partnering with FUSE we were able to create a precise animation, large-format trade show graphics, and 3D stills that showed off the breadth of the new ScanEagle 3 drone and its many features. With the help of FUSE, we were able to develop assets for both sides of the company: commercial aviation and defense military.
This project was extremely collaborative, both with Insitu’s staff and within the FUSE team - even with the added challenge of compressed timelines leading up to a large international tradeshow launch.